When most people think of spring cleaning, they picture rubber gloves and soapy sponges. Hopefully you keep your workplace clean year-round, but there’s still spring cleaning to be done. Use this time each year to breathe life into tired routines and refresh old policies. Hoping for greater efficiency? Wishing to cut down on expenses? Now is the time to make the necessary changes by doing a bit of metaphorical spring cleaning.
Website 
Set aside a few hours to surf your business’ site. Look for typos, broken links, poor quality images and any other errors that can be fixed. Keep track of what you find so you can ask the appropriate employees to make the necessary changes. A website that looks great and works properly helps build a better brand image, which can lead to a more trusting customer base.
E-Commerce
Does your business handle shipping out goods to customers? Review your shipping data and do a bit of research with other shipping companies and packing material suppliers. You may be able to find better rates elsewhere.
Email Marketing
You may be wasting money by sending out emails to customers who have long since changed their email addresses. Review your hard bounce stats and remove bad emails from your contact list. Additionally, consider new promotions to drum up new business. By segmenting your list by age group, you have a better chance of attracting customers’ interest. After all, not many seniors want newsletters about children’s pool toys or extreme sporting equipment.
Suggestions
Some of the best advice can be gathered for free by openly asking your employees to share their thoughts on what can be done better. To cater to shy individuals, provide an anonymous suggestion box. That way, everyone can feel confident enough to share what’s been on their mind.
Spring cleaning your business can refresh a tired workplace, giving burnt out employees a revitalized sense of purpose. Small changes can go a long way toward improved success. And remember, every successful business should be equipped with a comprehensive commercial insurance package for protection against unforeseen future risks.
Ready to review your coverage? Call us for more information on business insurance.